Ingredients Spotlight

You are more than just your curls; we’re here to help you take care of your hair so you can focus fully on life.

Because you put your trust in us we take extra care with what goes into our formulas. We ensure they are safe for your curls, your body and the planet. We refer to the Environmental Working Group when formulating our products, every ingredient we use has been checked according to their standards.

Here are a few of our treasured plant actives:

Sea Buckthorn Oil is a nutrient rich softener for skin and hair. It contains amino acids, omega 7 and vitamins E and B6. It promotes hair elasticity and strength whilst improving overall scalp and hair health. Found in our Hydrating Hair Cleanser.




Ultra-moisturising honey has double the humectant activity of glycerin. Its low molecular weight makes it exceptionally penetrative to give long-term moisture, shine, and smoothness. Found in our Curl Cleanser.


Our USDA certified organic Aloe Vera’s anti-pruritic enzymes destroy dead skin cells of the scalp, reducing scaling and relieving irritation and redness. It is a great conditioning agent that restores shine and lustre and leaves hair silky and smooth. Found in our Curl Conditioner. 


Our Shea Butter is certified organic by the Soil Association. Highly concentrated in vitamins and fatty acids, Shea Butter has great nutritive and protective properties. It also helps to repair  damaged hair and split ends. Found in our Curl Cream.




Linseed Extract is a rich source of Omega-3 fatty acids and proteins and a source of vitamin B5, Vitamin C, Calcium, Iron, Magnesium, Zinc, Potassium and Phosphorous. Vitamin B5 (Pantothenic Acid) is especially beneficial for hair. Gives great conditioning and leaves hair incredibly moisturised and soft. Found in our Curl Defining Gel.




Prickly Pear Seed Oil is a good source of vitamin E, minerals and fatty acids. It softens hair and adds great shine. Found in our Intensive Moisture Treatment. 



Find out more about our ingredients on our A-Z ingredients page.

This April we celebrate planet Earth. Discover more of our ethical commitments throughout the month. Stay connected…

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