Bouclème was born out of frustration with the lack of natural and effective hair products on the market, most contained silicones and sulphates neither of which are good for our hair.

Silicone is a plastic film former that gives the illusion of smooth, sleek hair but due to it's poor solubility in water it can block much needed moisture from entering the hair shaft. With long term use hair can become dull and dehydrated.

Sulphates are harsh detergents used in shampoos that strip away natural oils leaving hair very dry. Moisture is the one thing curly hair needs most to achieve definition. We use a balance of humectants, oils and emollients to deliver moisture always using the highest quality actives to make sure we create the best product to enhance and nourish your curls.