Here to set curls free

We’re here to celebrate the hair you were born with, the hair that makes you, you. 

Enough of the judgement. There’s no right or wrong. Wear it any way you want it, wear it with style. Your style. After all, it’s yours. 

Boucleme is here to help you find your rhythm and fall in love with your hair.

How we're getting serious about curls

We can all agree that curly hair is beautiful, but it does need extra care. 

Bouclème is naturally powerful haircare that's taking curls seriously. Packed full of plant extracts and sumptuous scents, it nourishes fragile hair from the inside out with no drying sulphates or heavy silicones. .

We also know everyone is different. That is why Bouclème is a complete system created to care for every kind of curl. Choose the perfect combo to cleanse, condition and define your locks. 

The result? Beautiful, shiny curls you'll be proud of.  

A business that cares

Bouclème is a black female led business. Our independence is important and it's the root of the caring ethos that runs through everything we do. 

At it's heart, it is about people: our curly community, our team, and our partners. We seek to celebrate difference and make a positive impact in everything we do.

We are proud of our choices: 

  1. Recycled and upcycled plastics
  2. Never tested on animals
  3. Manufactured in the UK
  4. Biodegradable product ingredients
  5. Sustainable and fair-trade where possible
  6. Supporting small producers in our supply chain 

Boucléme believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit


Our Roots

Michele is the founder of Bouclème and this is how it all began.

"It wasn't til my thirties that I started to appreciate the beauty of my own curls. Through my teens and twenties I battled my hair, trying to make it what it was not: straight. And damaging them in the process.

As I watched my 2 beautiful daughters grow, I realised how wrong that was. If I wanted them to love their curls, I needed to be their role model.

I started Bouclème to create the range I couldn't find: quality products, rooted in nature and serious about curls. I wanted to redefine what it means to be curly and help everyone find the confidence to be who they are.