Our promises

Bouclème | Plant based haircare for curly, coily and wavy hair | Curls Redefined

Naturally powerful

Our products are at least 92% plant based and biodegradable.They’re free from silicones, sulphates, PEGs, parabens, mineral oils, petroleum and phthalates. Scents are 100% nature’s own, perfumer-blended essential oils.

Bouclème | Certified Cruelty Free Haircare Products | Curls Redefined

Certified cruelty free

Our ingredients and products are Leaping Bunny certified. This special seal confirms our entire supply chain is free from animal testing.

Responsible resources

Our products use filtered rainwater conserving precious drinking water. To fill our bottles, we use biomass renewable energy. This power from sustainably grown plant matter saves 85 tonnes of carbon emissions year.

Low waste packaging

Our bottles contain between 30% and 90% recycled plastic or bioplastic (from sugar cane). When you're done, they can be recycled. Our one litre bottles have a reusable dispenser cap. Simply buy refills and save plastic.

Our positive impact

Planting trees

For every standard size bottle you buy, we plant one tree. With the help of Trees for the Future, those trees create livelihoods for families in poverty. Visit Trees for the Future to find out more.

Supporting communities

20p of every Revive 5 Hair Oil goes to supporting Malaika. This non-profit organisation is committed to improving access to education, water and healthcare for young girls in the Democratic Republic of Congo.

Championing causes

We mark national and international campaigns including Black History Month, Mental Health Awareness Month and Earth Month with fundraising campaigns. Recent partners include the Be Well Collective, who help support better mental health in young adults.