Your curly hair routine simplified
We're taking it back to basics with our new Masterclass series. Whether you want to start embracing your natural curls or you’re already a curly lover in search of simplified curlcare, we hope this series will provide useful tips no matter where you are on your curl journey. It’s time to simplify your curly hair routine and boost your curl confidence.
We are breaking down the basics of cleansing, conditioning, styling and refreshing for every curl type. So if you’re wavy, curly, or coily, we have tailored curl tips from our three fabulous curl experts just for you. Our experts will guide you through easy-to-follow techniques that celebrate the unique beauty of your curls.
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Cleanse
Watch nowLearn how to shampoo waves and loose curls. We’re going back to basics, deep diving into our sulfate free shampoos, and giving some useful cleansing tips.
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Condition
Watch nowLooking for maximum hydration and minimum frizz? Learn application techniques and how water can transform conditioning and definition in this video.
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Style
Watch nowStruggling with styling? We explore the differences between foam and gel, highlight some styling techniques and address common issues.
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Refresh
Watch nowAre your curls looking a little frizzy or lacking definition between wash days but you’re not quite ready to wash your hair yet? This is where refreshing comes in.
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Cleanse
Watch nowLearn how to cleanse curly hair and explore the differences between shampoo and co-washing, using our Hydrating Hair Cleanser and our Curl Cleanser.
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Condition
Watch nowIf your curls are particularly dry and prone to frizz, this video will show how to apply conditioner properly for maximum hydration and juicy definition.
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Style
Watch nowNeed some tips for styling naturally curly hair? We deep dive into the differences between curl cream, foam and gel to help you find the perfect styling routine.
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Refresh
Watch nowLearn how to refresh when your curls need some moisture replenishment between wash days. We’re using the Curl Cream, Curl Defining Gel and Super Hold Styler.
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Cleanse
Watch nowWe’re taking you back to basics on how to cleanse coily hair. Here we deep dive into two different cleansers and show the differences between shampoo and co-washing.
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Condition
Watch nowIn this video, we deep dive into the importance of hydration for coils, spotlighting our Intensive Moisture Treatment as a deep conditioning mask or as a leave in treatment.
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Style
Watch nowStruggling to style your coily hair? In this video, learn some new techniques using Curl Cream and Revive 5 Hair Oil, with a focus on moisture and elongation.
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Refresh
Watch nowBetween wash days, you may find your natural hair is craving hydration, but you’re not quite ready to wash your hair yet. In this video, we show you how to refresh your hair.
Not sure where to start?
Our 30-day routine kits have everything you need to clarify, condition and enhance definition.
30 Days to Waves Kit
30 Days to Coils Kit
join our 30 day challenge
Fall in love with your curls
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