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Independent, female & Black-Owned

Naturally fragranced 

Bouclème | Plant based haircare for curly, coily and wavy hair  | Curls Redefined

Rooted in Nature & Cruelty Free

30 day guarantee | Bouclème | Curls Redefined

30 Day Guarantee

Free delivery over $80*

Bouclème | Best products for coily hair
Bouclème | Best products for curly hair
Bouclème | Best products for wavy hair
Learn more about curlcare

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Learn more about curlcare

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Bouclème | Best products to moisturise curly, wavy and coily hair

Moisture

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Bouclème | Best products to strengthen curly, wavy and coily hair

Strength

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Bouclème | Best products to define curly, wavy and coily hair

Definition

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Bouclème | Best products to add volume to curly, wavy and coily hair

Volume

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Here to set curls free

Here to set curls free

Here to set curls free

Bouclème | Plant Powered curclare for curly, wavy and coily hair

On a mission to set curls free

"I started Bouclème to create the range I couldn’t find: quality products, rooted in nature and serious about curls. I wanted to redefine what it means to be curly and help everyone find the confidence to be who they are.” - Michele, Founder

Bouclème is:

For all curl types
Rooted in nature
Cruelty free

Social

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Bouclème featured in The Independent | best products for wavy, curly and coily hair
Bouclème featured in Marie Claire | best products for wavy, curly and coily hair
Bouclème featured in You magazine | best products for wavy, curly and coily hair
Bouclème featured in Glamour | best products for wavy, curly and coily hair