Collection: Style

For frizz-prone curls, the Bouclème Curl Defining Gel is the go-to everyday styler. It is 99% naturally derived, alcohol-free and formulated to define curls, control frizz and add shine without leaving hair crispy or sticky. The medium, long-lasting hold works on waves, curls and coils, helping to keep strands smooth and defined throughout the day. If humidity is a factor, the Seal + Shield Curl Defining Gel offers additional humidity protection to help keep curls more defined when the air is damp.

The Seal + Shield stylers are specifically developed for high-humidity conditions. The Seal + Shield Curl Cream and Seal + Shield Curl Defining Gel are glycerin-free formulas designed to minimise moisture-swelling in the hair shaft, helping curls stay smoother and less frizzy when the air is damp. For best results, apply Seal + Shield Curl Cream to soaking-wet hair for moisture, then layer the Seal + Shield Curl Defining Gel on top to lock in your curl pattern before air-drying or diffusing.

Yes – Bouclème offers fragrance-free versions of key stylers for those with sensitive skin or fragrance allergies. The Fragrance Free Curl Defining Gel is a gentle but effective curl gel that defines and controls frizz without added fragrance, making it ideal if you react to essential oils or prefer unscented products. It delivers the same flake-free, curl-defining performance as the original Curl Defining Gel while keeping the formula as simple and soothing as possible.

Yes – Bouclème stylers are formulated without sulphates, silicones, parabens and harsh, drying alcohols. Instead, they use plant-based emollients and film-forming agents to give slip, definition and hold without creating heavy build-up or stripping the hair's natural moisture.

Curl cream is a moisturising styler that focuses on softness, nourishment and light definition, making it ideal for adding slip, reducing dryness and enhancing curl shape. Curl gel is designed to give more definition and hold, creating a light cast around the curls that helps lock in your pattern and reduce frizz. Many curl types get the best results by applying Curl Cream to soaking-wet hair first for moisture, then layering Curl Defining Gel or Super Hold Styler on top for long-lasting definition.

Fine or wavy hair generally prefers lighter layers and flexible hold. Swap Curl Cream for Seal + Shield Curl Cream on soaking-wet hair to add moisture without weight, then follow with a modest amount of Curl Defining Gel for soft definition. Avoid over-applying heavy creams or stacking too many stylers at once, and focus on even distribution, scrunching and diffusing for natural movement and volume.

Thick or high-porosity curls often benefit from richer layering and stronger hold. Apply Curl Cream generously to soaking-wet hair to deeply moisturise and clump curls, then follow with Curl Defining Gel or Super Hold Styler for enhanced definition and frizz control. For very dry or thick curls, try leaving some of your conditioner or Intensive Moisture Treatment in before applying your stylers.

If humidity is your main concern, choose the Seal + Shield stylers, which are glycerin-free and formulated to help reduce humidity-induced frizz. Layer Seal + Shield Curl Cream under Seal + Shield Curl Defining Gel on soaking-wet hair, applying enough product so curls feel well coated. Then diffuse on low heat or air-dry without touching until fully dry to keep the cuticle as smooth and sealed as possible.