Join our 30 Day Challenge.
Embracing your curls, coils or waves for the first time is an exciting journey. And we’re here to help you find your rhythm.
Get ready to love your natural locks.
30 days to return any products that don’t suit you. T&Cs apply.
Weekly guides and how-tos. Plus your questions answered by our experts.
Perfectly tailored to your hair needs.
Choose the box that matches your hair’s natural curl pattern.
Not sure? Find your Curl Profile
"If you are starting your curly hair journey and looking to try out products to take you to the next level or if you are looking for some new products to catapult your journey, the 30 day kit is ideal.
The thing that really stood out for me from Bouclème was that it does what it claims to do. It hydrates, moisturises, defines, smells so good and lasts a long time."
"I really love the products in this 30 Days to Coils Kit! Each has its moment to shine during your wash day or weekly routine but also, when used together, they work amazingly to keep my coils hydrated, fresh and smelling great."
"30 Days to Waves Kit is all you need to achieve exceptional, long lasting results and it's my absolute go-to!"
Co-wash. No ’poo. Squish to condish. Plopping. Scrunch the crunch. Confused?! Welcome to the wonderful world of curly hair, which has its... Read more
Co-wash. No ’poo. Squish to condish. Plopping. Scrunch the crunch. Confused?! Welcome to the wonderful world of curly hair, which has its... Read more
Maintaining the fun and radiant glow of dyed blonde or highlighted hair can take a little extra care. Over time, brassy tones... Read more
Maintaining the fun and radiant glow of dyed blonde or highlighted hair can take a little extra care. Over time, brassy tones... Read more
Are your straight, frizzy locks actually waves in disguise? For many of us, wavy hair remains an undiscovered treasure, hidden beneath years... Read more
Are your straight, frizzy locks actually waves in disguise? For many of us, wavy hair remains an undiscovered treasure, hidden beneath years... Read more
