Celebrating all things natural ...

We are Bouclème. A plant-powered curl care brand, here for your waves, kinks, curls and coils.
We strive to be as natural as possible, using plant derived ingredients, born and bred in the UK.

the beauty of all curls, naturally

We embrace and celebrate the beauty of all curls, naturally. This is at the heart of Bouclème. Curly hair is more fragile than other hair types and needs to be treated and handled with care. Every ingredient in our products has been specifically selected, our end formulations will ultimately improve the condition of your hair giving you long term scalp and hair health.

Ingredients you'll never find in our products are alcohol denat, silicones, sulphates, propylene glycol, petrochemicals, parabens, synthetic fragrances and phthalates.

Intense Moisture Treatment

Bouclème was born out of frustration with the lack of natural and effective hair products on the market, most contained silicones and sulphates neither of which are good for our hair.

Silicone is a plastic film former that gives the illusion of smooth, sleek hair but due to it's poor solubility in water it can block much needed moisture from entering the hair shaft. With long term use hair can become dull and dehydrated.

Sulphates are harsh detergents used in shampoos that strip away natural oils leaving hair very dry. Moisture is the one thing curly hair needs most to achieve definition. We use a balance of humectants, oils and emollients to deliver moisture always using the highest quality actives to make sure we create the best product to enhance and nourish your curls.

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Intense Moisture Treatment

Each of our products has a plant powered rating. This rating reflects the percentage of naturally derived ingredients within our final formulation.

All our 100ml, 300ml and 1 litre bottles are made from 96% renewable materials derived from sugarcane waste where the manufacturing process helps to reduce carbon emissions in the atmosphere. These bottles can be recycled in the normal routes.

We also partner with charity Trees For The Future so every time you purchase a 300ml product or Travel Kit we plant a tree.

Follow us on Instagram @boucleme