Our curly community and our planet 

are at the heart of everything we do.


Our curly community and our planet are at the heart of everything we do.

Naturally crafted

What does natural mean?

For us it means carefully crafted biodegradable formulations made with at least 92% active plant extracts. 

We always source sustainable and fair trade ingredients where possible, caring for our planet, our community and your hair.

Our goal is for each curlcare product to be part of a fully circular ecosystem, promoting responsive farming for healthier soil and plants, and of course, healthier, stronger curls.

Reduce, reuse, recycle

The majority of our packaging is either made from recycled plastic or bioplastic, a material derived from sugar cane. We're ultimately working towards not bringing any virgin plastic into the world.

Our 1 litre pumps are fully recyclable and reusable. To reduce plastic consumption, our 1 litre bottles come with a regular cap. So if you’re a Bouclème lover, hold on to your dispensers, and help us lower the amount of packaging ending up in landfill. 

We’re also working on going as paperless as possible, removing leaflets from orders from our warehouse and making sure all information is easy to find online.

Made better

Our manufacturing processes are aimed at minimising our impact on environment, society and individuals throughout the supply chain. 

The energy used to fill our bottles with curlcare goodness is generated through biomass, a source of renewable energy. This planet friendly alternative doesn’t use fossil fuels, avoiding a minimum of 85 tonnes of carbon emissions per year.

Our manufacturers are in the process of building rainwater harvest and filtration systems with the support of B-Corp for a more environmental conscious and kinder production.

We’re also currently in the process of gaining B Corp accreditation. Becoming a B Corp demands the highest standards of social and environmental accountability and transparency. We’re proud to do business in a way that benefits people, communities, and the planet.